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This story appears in the January 1996 issue of Entrepreneur. Subscribe »

Are Generation X employees a bunch of spoiled, complaining underachievers-or are they merely misunderstood? Author/Xer Bruce Tulgan argues in favor of the latter perspective in Managing Generation X: How to Bring Out the Best in Young Talent (Merritt Publishing, $22.95 paper).

"Too many Xers are being poorly managed and the costs are too high to leave this problem unremedied," Tulgan insists. "When managers fail to understand the needs and expectations of Xers and are therefore unable to manage Xers effectively, they diminish one of the most valuable resources at their disposal."

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