SXSW 2017: What You've Missed, From Fun Stunts to Disappointments

Make sure you're in the know.
SXSW 2017: What You've Missed, From Fun Stunts to Disappointments
Image credit: Nio
Nio Eve Concept

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
4 min read

Entrepreneur is on the ground for SXSW. Check back for highlights from the festival as well as insights on trends from thought leaders and innovators.

Couldn’t make it to SXSW this year? We’ve got the highlights.

Got a ride?

Despite reminders from SXSW (and yours truly), some folks didn’t get the message that Uber and Lyft left the Austin market months ago. These folks either didn’t know or didn’t remember that these companies opted out of the city after a vote last May preventing them from operating with only their own background check systems in place. The discovery, to some, was an unwelcome surprise.

And some had no patience for their lack of preparation.

Of course, others pointed out that the city had existed just fine without ridesharing for centuries, but no matter.

Saturday is a busy day for the festival, but that day’s nearly constant rain heightened folks’ sense of crisis. Unfortunately, what could have been a boon for RideAustin and Fasten, the two local ridesharing companies, was anything but, since, as Recode reported, both struggled with outages. The situation drove home how Uber and Lyft have helped set expectations for ride access and experience -- as well as how enhanced visibility at a festival such as SXSW isn’t always a good thing for emerging brands.

Image credit: Linda Lacina

Stunts and silliness

SXSW always hosts a number of silly, clever and downright amazing booths and exhibits every year. This year’s class included a magical white bison and a nap room with a xylophone. We collected these moments and more in a photo gallery -- you won’t want to miss it.

Related: Our Favorite Photos from SXSW (So Far)

Fighting the fictional power

Amazon created an immersive experience to promote a number of its original shows, including The Man in High Castle. To that end, it designed a bar designed to evoke an underground radio station, launched an actual radio station to complement the show’s content and pushed the hashtag #resistanceradio. Those not at SXSW misunderstood, thinking the hashtag was a response to the current political climate, not a fictional one existing in an alternate universe grappling with the Third Reich.

Using powers for good

Tumblr founder David Karp announced support for Planned Parenthood in a new campaign, #TechStandsWithPP. Karp said in a statement after a session with the group: “Technology has become instrumental in the fight for fairness and equality across a range of issues. It has the power to influence public debate, mobilize communities, and -- most importantly -- offer creative solutions to help people receive better care, no matter where they live or who they are. Finally, the tech industry owes its success to the brilliant people it employs and the communities it serves -- and we cannot take their health for granted.”

Image credit: Nio

The new family car?

Chinese automaker Nio debuted the Eve, a self-driving concept car that seats six and an interior that looks more like a living room. It features a variety of seat shapes to better allow working and reclining and an AI personalized to the driver’s habits and activities. This concept was announced along with a commitment by the company to make autonomous vehicles available by 2020.

More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur