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After Years of Challenges, Foursquare Has Found its Purpose -- and Profits

Hiring the right leaders helped this once-buzzy company meet its potential.

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This story appears in the April 2017 issue of Entrepreneur. Subscribe »

In the spring of , Foursquare CEO Jeff Glueck went on CNBC to make a bold prediction: Chipotle comparable sales would fall by 29 percent in its first quarter. The network’s anchor seemed skeptical. The fast-food chain was reacting to some health scares at the time, but no one was predicting nearly as steep a drop in revenue. “What is the here? What have you got that enables you to do this?” the anchor asked.

Getty Images/Noam Galai / Stringer
Dennis Crowley, co-founder and Executive Chairman of Foursquare

Related: The Co-Founder of Foursquare Shares His Best Business Advice

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