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Something's Brewing

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This story appears in the January 1996 issue of Entrepreneur. Subscribe »

Changes are a-brewin' at Starbucks Coffee Co.-changes that could mean new challenges for independent coffee retailers. In an effort to satisfy customer demand, the Seattle-based coffee giant has introduced bigger locations in select markets.

Typical Starbucks locations provide 20 to 25 seats; flagship stores have 50 or more seats. In addition, says Arthur Rubinfeld of Starbucks, the larger locations feature expanded menus and the potential for live entertainment.

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