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Getting Physical

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This story appears in the January 1996 issue of Entrepreneur. Subscribe »

Couch potatoes may be an endangered species. A Surgeon General's report due to be released in May targets the sedentary lifestyle as public fitness enemy number one. And by touting the benefits of physical activity, this first-of-its-kind report aims to raise heart rates throughout the nation.

"[The report] has the potential to have as great an impact on people's attitudes and behaviors as the Surgeon General's report on tobacco did when it came out in 1964," says Mary Ann Hill, director of communications for the President's Council on Physical Fitness and Sports, which teamed with the Centers for Disease Control and Prevention in the commissioning of the study.

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