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Salad Days

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This story appears in the January 1996 issue of Entrepreneur. Subscribe »

Where's the beef? As if to avoid at least one of the three certainties in life (death, taxes and cholesterol), today's teens are turning into vegetarians. But the dietary switch seems less a pursuit of better health than a desire for a better world.

"Most young people become vegetarians out of concern for animals and the environment," says Sally Clinton, coordinator of How on Earth!, a youth-produced ecology magazine. "They realize that a vegetarian diet is much more earth-friendly."

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