Salad Days

<b></b>
Magazine Contributor
2 min read

This story appears in the January 1996 issue of Business Start-Ups magazine. Subscribe »

Where's the beef? As if to avoid at least one of the three certainties in life (death, taxes and cholesterol), today's teens are turning into vegetarians. But the dietary switch seems less a pursuit of better health than a desire for a better world.

"Most young people become vegetarians out of concern for animals and the environment," says Sally Clinton, coordinator of How on Earth!, a youth-produced ecology magazine. "They realize that a vegetarian diet is much more earth-friendly."

"Today's teenagers are a pretty savvy group of kids," echoes Jennie Collura, president of the North American Vegetarian Society. "And they know a lot more about the environment and ecology issues than people did several generations ago."

Although green-eating teens remain an elusive group to track, the Northbrook, Illinois-based marketing firm Teenage Research Unlimited reports that 35 percent of girls and nearly 20 percent of boys think being vegetarian is "in."

But what happens if carrots lose their cool? Or if corn becomes, well, corny? Will these youngsters remain evergreen as they get older?

Clinton thinks so. "I feel they will continue [with vegetarianism] because it's based in ethics for them-it's not just a fad."

Pass the broccoli, please.

Contact Sources

How On Earth!, P.O. Box 339, Oxford, PA 19363, (717) 529-8638;

North American Vegetarian Society, P.O. Box 72, Dolgeville, NY 13329, (518) 568-7970;

Teenage Research Unlimited, 707 Skokie Blvd., #450, Northbrook, IL 60062.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.