Natural Born Grillers

<b></b>
Magazine Contributor
1 min read

This story appears in the January 1996 issue of Business Start-Ups magazine. Subscribe »

While vegetarianism may be all the rage among teenagers, older folks are going for the grill. Quicker than you can say "I'd like my meat well-done, thank you," carnivorous consumers are filling their plates with barbecued chicken, beef and pork.

"I call it the physics of food," says John Scroggins, editor of The Food Channel, an industry newsletter. "For every food trend, there's an equal and opposite reaction."

The "opposite" eaters in this case are attracted to a growing variety of barbecue sauces, according to Scroggins. "Rather than just using a traditional barbecue sauce," he says, "[grilling has] gone through many variations."

Restaurateurs aren't the only ones capitalizing on this heated interest in barbecuing: Many creative entrepreneurs are filling up supermarket shelves with sauces of every flavor for the stay-at-home griller.

"People would like to cook at least somewhat from scratch," explains Scroggins, "and with grilling, it's not like you have to do a whole lot."

Contact Source

The Food Channel, 515 N. State St., 29th Fl., Chicago, IL 60610, (800) 545-4087;

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur