The Dating Game

This story appears in the January 1996 issue of Entrepreneur. Subscribe »
Reader Resource

Position yourself for growth in 2017—join us live at the Entrepreneur 360 Conference in Long Beach, Calif. on Nov. 16. Secure Your Seat »

The nation's grocery shoppers have one question to ask: What's new? In a recent survey released by trade association Grocery Manufacturers of America, paying attention to the freshness dating of food products was cited as the top up-and-coming trend in grocery shopping.

Although perennial favorites such as cereal and dairy products have long been judged according to their timeliness, a less likely candidate for the dating game-until recently, that is-has been soft drinks. But as the fervor over freshness spreads, don't be surprised to see an increasing range of manufacturers using product freshness as a selling point.

Of course, consumers aren't interested solely in food's freshness. The survey revealed shoppers also care about buying reduced-fat foods, as well as reading food labels. And-no surprise here-shoppers of all ages are in the market for meals that can be prepared in 20 minutes or less.

It's all a matter of time, isn't it?

Contact Source

Grocery Manufacturers Of America, 1010 Wisconsin Ave. N.W., #900, Washington, DC 20007, (202) 337-9400;

Edition: October 2016

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now