A report from franchising's front lines
Since franchising began taking off in the mid-1950s, there hasn't been a dull moment in the industry. Although franchising hasn't been without its share of ups and downs, most analysts agree the industry is blooming-and is headed for even greener pastures.
That's due, in part, to years like the past one, when there was so much growth and innovation in franchising that the world couldn't afford to take its eyes off the industry for a minute. Combination franchises. International expansion. Large, well-established companies jumping on the franchise bandwagon. You name it-last year franchising had it.
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