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The Whole Shebang

Don't have time to do it all? Check out these do-everything e-commerce software programs.

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This story appears in the July 2000 issue of Business Start-Ups magazine.

Roy Day wanted to set up an online storefront for his Upland, California, health supplement company, RDAY Inc., without a lot of trouble, expense or complicated decision-making. So when the company that had been hosting an informational site for RDAY for the past year told him about a single do-everything e-commerce program he could rent, Day jumped at it. "We can put as many products on there as we want," says Day of his Web site and the Mercantec SoftCart software he uses. "It'll add the shipping and total and let people put it on a Visa or Mastercard."

Adding e-commerce capabilities to his informational site cost only a $50 setup fee and increased his monthly hosting rate to $40. All-in-one solutions are becoming increasingly sophisticated, easy-to-use, flexible and affordable options for businesses setting up online storefronts. While they can't do everything high-end packages can, they can perform the essential functions of providing online shoppers with information, handling purchases and fulfilling orders.

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