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Soap Opera

A line of all-natural cleaning products

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This story appears in the July 2000 issue of Business Start-Ups magazine.

When Amilya Antonetti's newborn son became seriously ill, she was frantic. It wasn't until she kept a log of her activities and his illnesses- included asthma, eczema and severe colic- she realized his outbreaks coincided with her cleaning days. The products that Antonetti used contained chemicals that nearly killed her baby, who later was diagnosed with multiple chemical sensitivity. "It was a toxic time bomb," says the 32-year-old. "But I wondered how I was going to [clean] without these products."

From that moment on, Antonetti was on a mission. Unable to find all-natural products on the market, she sought advice from cleaning experts of yesteryear. Elderly women explained how they once used ingredients like vinegar, lemons and baking soda to clean their homes.

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