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Give It Away

Promotional products--what to get and how to give 'em away.

This story appears in the July 2000 issue of Business Start-Ups magazine.

Urban loves mice. Well, mouse pads. He hands them out to everyone who visits Computer Masters, his retail computer store in Vermillion, Ohio. Urban credits the custom pads-imprinted with his store's name and phone number-with generating 25 percent of his sales since opening in November 1998.

"I use them like I'd use a business card," Urban says. "We give them out to everybody, even if they're just looking. It lets them know I'm interested in them, and that brings them back to my store."

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