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Down In The Valley

A new film takes a closer look at the techno-goings-on in the Silicon Valley.

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This story appears in the July 2000 issue of Business Start-Ups magazine.

So what does it take? Who are they? How do they do it? And what exactly is going on in the piping hot, brain-powered fury of our beloved Silicon Valley, where a slew of start-ups emerge and play their pivotal role in the technological revolution? Precisely the questions 35-year-old filmmaker Jay Capela seeks to answer through the medium of film. Wild At Start-High Technology Adventures and the American Dream is a three-part documentary featuring a fascinating amalgam of entrepreneurs who are bound and determined to bring their visions to fruition in this fertile California trough.

The ever-escalating hype surrounding Silicon Valley start-ups that has permeated the culture is only partially responsible for Capela's endeavor. The San Francisco State film student also watched his friends build a software company, sell it to Adobe and strike it rich before his eyes. "My friends became millionaires, and I saw myself not becoming one," Capela recalls. "That was the impetus for this project."

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