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Fashion Forward

Up close and personal with fashion industry entrepreneurs who are making it big on the Web

This story appears in the July 2000 issue of Business Start-Ups magazine.

With all the mud slung on fashion Web (read: gossip) sites, it's difficult to see the fashion industry as anything other than a playground of snobbery where only cool kids cavort. But despite its apparent exclusivity, it is penetrable. So if you've read a million fashion magazines (including imports) a month for as long as you can remember and rise early on Saturday mornings to catch not cartoons, but Style With Elsa Klensch on CNN, don't hang up your obsession just yet-the Internet just may be your ticket.

Kristin Bruan, 24, had zero industry experience before founding Access Style Inc. (www.accessstyle.com) in New York City last February-zero relevant experience, anyway. "I was a young girl with no college education [New York University's on hold right now], with a great job, making a lot of money," says the descendant of generations of Wall Street professionals who herself worked on Wall Street as a day trader and sales broker before becoming an entrepreneur. "I only knew I liked to surf the Web, read magazines and wear nice clothes."

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