CAPITAL MARKET

Do You Know About This B2B Trading Platform That Top Capital Market Brokerages in India Use?

Capital markets is a challenging sector but this company is ready to break barriers
Do You Know About This B2B Trading Platform That Top Capital Market Brokerages in India Use?
Image credit: Rupeeseed
Entrepreneur Staff
Senior Correspondent, Entrepreneur India
3 min read

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

While fintech in India has been noticing a lot of activity in the banking and payments sector, there have been a few who have been finding success by focusing on niche sectors. One such sector is capital markets for retail users, which was untouched for a long time because of lack of innovative solutions and objective guidance for users. 

Bringing about a change are Sandeep Manoharan, Saurabh Patel & Alok Kumar Pandey with years of experience in stock exchange, capital markets and technology. In 2012, the trio brought together their expertise to found Rupeeseed, a trading platform for brokers and other financial institutions.

Top brokerage firms like Reliance Securities, Karvy, Motilal Oswal, Prabhudas Lilladher and even NSE are a part of their impressive clientele. So, each client builds it own brand through Rupeeseed while the services offered remain the same. One of the popular products with over 30,000 downloads on the Google play store is TICK PRO which was built for Reliance securities.

Capital markets – a challenging sector

“Recently, over a huge amount of money (over 4,000 crores) has gone into mutual funds. People have not been investing directly in capital markets. We are trying to change the same with data analytics and bringing capital markets onto a mobile platform,” said Manoharan, an ex-NSE Chief Manager.

“Having worked in the capital market domain for so many years, made us realise the dire need to develop a digitised yet easy to use platform for users. So along with fundamental data and insights, we also provide advisory reports pooled in from the internet. We help users stay connected with markets and trade updates. We also give users a customised and live streaming watch-list, an intraday chart with technical indicator and even buy/sell facility from the chart along with many other options.,” he said.  

But it wasn’t too simple for them. “As we set out on our journey, we faced many challenges. Capital markets being a niche sector, is not yet very popular. One of our most important challenges was to change the mindset people had towards the sector and make them realise that it is a sector worth participating and investing directly in. While we have a B2B model, we had to build a product that would attract the end user of our clients, one that is easy to use,” Manoharan said.

Building revenue

Rupeeseed has established itself in the niche space by building a clientele with the top brokerage firms.  “We are a B2B platform, so we charge brokers who in turn give this service to their end clients. We charge on a per user model. The combination of analytics on the smartphone helps us in ushering in the real revolution,” said Manoharan. In fact, with their product TICK PRO, Reliance Securities was able to clock a much higher revenue.

Bringing a fresh perspective to capital markets

Simplifying how a consumer makes their investments by using artificial intelligence algorithms to help them invest better is what the company finds its forte. 

By offering chat bots driven guidance and an outstanding UI/UX, and also a service basket that filters down the user’s investment opportunities, they are simplifying the sector. “Our algorithms provide timely insights and capture user behaviour,” he said.

More from Entrepreneur

Elizabeth's expertise can help you scale your business, build a personal brand and focus on being a value-driven CEO.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.