Elon Musk Turned Down Uber's Self-Driving Partnership Offer

'Elon spent the rest of the call convincing me that it's too far out,' Travis Kalanick said.
Elon Musk Turned Down Uber's Self-Driving Partnership Offer
Image credit: Beck Diefenbach/Reuters via engadget
Elon Musk

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
This story originally appeared on PCMag

A new book on Uber by Fortune's Adam Lashinsky is coming out soon, but Bloomberg has revealed one juicy anecdote ahead of time. CEO reportedly called up Tesla CEO Elon Musk to propose a partnership on self-driving cars, but Musk rebuffed the offer and even tried to talk him out of it.

"I said, 'Look man, we should partner,' " Kalanick stated in the book. "Elon spent the rest of the call convincing me that it's too far out, and it's not realistic, that I should just stick to what we do best and be focused, or I'm going to fuck it all up. That's when I knew Tesla was competing."

Kalanick wasn't aware that Tesla was already working on autonomous vehicle tech, even though it had unveiled its "Autopilot" driving assistant hardware. Shortly afterwards, Musk detailed a master plan for self-driving Tesla cars, including an autonomous ride-hailing service that would directly compete with Uber. Tesla has done perhaps the most impressive fully autonomous demo yet, steering a car from a customer's house to Tesla offices and parking without any human intervention.

Uber, meanwhile, has been mired in problems. It was sued by Google's self-driving division for theft and now risks a criminal prosecution. On top of that, it recently demoted self-driving lead Anthony Levandowski, who was subsequently barred by a from working on any projects involving crucial LIDAR tech.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Discover a better way to hire freelancers. From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand.

Latest on Entrepreneur