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It's In The Air

Laptops and palmtops talking without wires? It's Bluetooth inside.

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This story appears in the July 2000 issue of Entrepreneur. Subscribe »

Bluetooth" may sound like a dental problem, but it's actually becoming one of the industry's favorite buzzwords. And you won't find it at CompUSA or Outpost.com (at least not yet). But according to the official Bluetooth Web site (www.bluetooth.com), you'll see it built in to "hundreds of millions of electronic devices" before 2002. So what is Bluetooth? It's a communications protocol that allows wireless transfer of data between devices-from cell phones to laptops to PDAs, and back again.

What's really driving Bluetooth is who's involved. Ericsson, IBM, Intel, Lucent, Microsoft, Motorola, Nokia, 3Com and Toshiba are considered its chief promoters, and they've signed up over 1,600 other companies as adopters.

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