Have No Fear
Our experts solve your start-up problems.
PROBLEM:
You've decided you're ready to become aggressive in
[launching your business], developing new products and entering new
markets. You have [been urged to take these risks] by your most
valued advisors, but you are a conservative individual. How do you
handle the anxiety of living with risk?
SOLUTION:
Roberto Goizueta, the late chairman of
Coca-Cola, once said, "If you take risks, you may still fail;
but if you do not take risks, you will surely fail. The greatest
risk of all is to do nothing."
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