Do I need to niche or no?
Question: I understand the
need to focus and find a niche. However, when I come up with a good
niche, I think of all the reasons it won't work and I'm
back to square one. Is it better to begin marketing my business to
a more general audience, so I can get started and then find my
niche, or vice versa? Help!
Answer: We strongly believe in identifying with a specialty or niche when you're starting out. It creates the impression that you have know-how, so even people who aren't interested in your specialty will respect your skills and ask "Do you also do . . . ?" or "Could you also work with . . . ?" Through having a well-defined niche, your first clients may not even be in the specialty you've identified. It's possible that your initial client or clients may lead you to a different specialty or niche market.
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