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Film Stars

Crestcom franchisees use video and live presentation to bring management training to life.

This story appears in the July 2000 issue of Entrepreneur. Subscribe »

The Mind like the body, can grow soft if not put through its paces, and idle brains diminish productivity. Businesses that realize this know management training can provide a competitive edge and propel stagnant executives to greater success. Crestcom International Ltd. offers a franchise that serves this business-to-business need.

Primarily, Crestcom franchisees sell and facilitate training programs supported by proprietary videotaped lectures featuring well-known talent such as Zig Ziglar. The bestselling program by far is "THE BULLET PROOF Manager" series, a yearlong course that meets monthly for half-day sessions. The franchise's primary audience comprises middle managers from companies large enough to afford the suggested retail tuition of $3,000 but too small to have in-house training personnel. One of the great benefits of this training is that it's offered on a continuing basis, voiding one-day motivational-seminar syndrome in which enthusiasm is pumped up but quickly wanes. "Training isn't an event-it's a process," says Crestcom president Hal Krause. "In order to be effective, training must be ongoing."

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