Crestcom franchisees use video and live presentation to bring management training to life.
The Mind like the body, can grow soft if not put through its paces, and idle brains diminish productivity. Businesses that realize this know management training can provide a competitive edge and propel stagnant executives to greater success. Crestcom International Ltd. offers a franchise that serves this business-to-business need.
Primarily, Crestcom franchisees sell and facilitate training programs supported by proprietary videotaped lectures featuring well-known talent such as Zig Ziglar. The bestselling program by far is "THE BULLET PROOF Manager" series, a yearlong course that meets monthly for half-day sessions. The franchise's primary audience comprises middle managers from companies large enough to afford the suggested retail tuition of $3,000 but too small to have in-house training personnel. One of the great benefits of this training is that it's offered on a continuing basis, voiding one-day motivational-seminar syndrome in which enthusiasm is pumped up but quickly wanes. "Training isn't an event-it's a process," says Crestcom president Hal Krause. "In order to be effective, training must be ongoing."
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