That's Outrageous
A dash of good humor and a pinch of zany can be all it takes.
Brooks O'Kane thinks nothing of challenging his customers . . . to games of Ping-Pong, that is. In fact, the 39-year-old Sunpoint Products founder actually printed that challenge on one of his company's products-and he's had more than one customer take him up on it.
Such outlandish stunts have become the hallmark of O'Kane's marketing strategy for his company's two primary products, ClearVue glass cleaner and Red Cross Nurse disinfectant. His cheeky style has helped him grow his Lawrence, Massachusetts business from zero to $5 million in less than five years. (Although he's since sold the ClearVue name and automotive aftermarket business to Turtle Wax, he maintains the license to distribute the product to retailers.)
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
-
How Millionaires Prepare for a Recession, According to a Former Wall Street Trader
-
5 Self-Care Habits of Every Successful Entrepreneur
-
Listen Closely to What People Ask You. That's Where to Find Your Hidden Power.
-
Gen Z Customers Want More. This 3-Step Strategy Will Help Your Company Give It to Them.
-
This Founder Was Madly Pulling a Pandemic Pivot When...the FBI Showed Up at Her Door With Guns, Seized Her Money and Told Her Husband He Was the Target of a Criminal Investigation
-
Take Customer Service to the Next Level With These Service-Based Franchises
-
Define Your Short-Term Goals With These 3 Components for Long-Term Success