A dash of good humor and a pinch of zany can be all it takes.
Brooks O'Kane thinks nothing of challenging his customers . . . to games of Ping-Pong, that is. In fact, the 39-year-old Sunpoint Products founder actually printed that challenge on one of his company's products-and he's had more than one customer take him up on it.
Such outlandish stunts have become the hallmark of O'Kane's marketing strategy for his company's two primary products, ClearVue glass cleaner and Red Cross Nurse disinfectant. His cheeky style has helped him grow his Lawrence, Massachusetts business from zero to $5 million in less than five years. (Although he's since sold the ClearVue name and automotive aftermarket business to Turtle Wax, he maintains the license to distribute the product to retailers.)
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