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No Muse, No Fuse!

Wanna' sell units? Make ads that promise to whisk away life's more odious tasks.

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This story appears in the July 2000 issue of Entrepreneur. Subscribe »

Can you take a tiny capsule and cram in all the nutrition said to be the vaunted "five-a-day" fruit and veggie regimen?

Probably not yet. But that doesn't stop nutritional-supplement manufacturers from trying because they know that convenience and simplicity sell no matter what the product. Take the automatic nasal-trimmer, for example. I never found hand trimming particularly taxing, but I went high-tech anyway. And, yes, I've also got the battery-operated necktie carousel.

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