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Tomorrow Land

Visionary consultants explain why you need to think about tomorrow . . . today.

This story appears in the February 1996 issue of Entrepreneur. Subscribe »

Do you have an extra $35,000 lying around? That's what it costs to become a member of the Global Business Network (GBN), an Emeryville, California, think tank that specializes in helping some of the world's biggest companies anticipate what tomorrow's business climate may look like. Subscribers include Royal Dutch/Shell, AT&T, Ford and dozens more corporate titans.

Just what makes GBN so special? The quality of its staff, foremost among them co-founder Peter Schwartz, former head of planning for Royal Dutch/Shell and author of The Art of the Long View (Doubleday Currency), and co-founder Stewart Brand, former editor of the Whole Earth Catalog and founder in 1984 of San Francisco-based The WELL (Whole Earth 'Lectronic Link), a computer network.

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