You can be on Entrepreneur’s cover!

Want to Find Lots of Paying Customers? Watch This Facebook Live July 18, 1 p.m. ET Customers don't magically appear. But with this week's 'Tough Love Tuesday,' you'll learn how to turn users into paying customers.

By Andrea Huspeni

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Hero Images | Getty Images

Editor's Note: In "Tough Love Tuesday," our first-ever summer success series, we're connecting side-hustling entrepreneurs with support, resources and advice from amazing experts. Sign up to our email newsletter to be notified about our Tuesday Facebook Lives and check back to our side hustle topic page for more helpful tips.

If you build it, they might not come. That's the harsh reality too many entrepreneurs don't realize until it's too late. Getting paying customers through your doors takes hard work and planning.

Related: One of These 3 Things Is Holding Your Business Back From Tremendous Growth

"Most entrepreneurs have no real lead acquisition or client acquisition plan when they start and rely fully on referrals and networking," says Scott Oldford, an expert in lead generation and growth strategies. "While that may get you some initial traction, if you don't have an automatic way to "introduce' yourself to your ideal customers and clients, your ability to grow the business will be limited."

Image Credit: Scott Oldford

In a special Facebook Live, Oldford will provide advice to side hustlers, including myself, on how to find people, turn leads into paying customers and create loyalty. He'll share the fruits of his 12 years of experience, including tricks to and tools to find customers. He'll also explain his "SSF method" -- a unique approach he uses to tackle different types of customers.

Related: Entrepreneur.com Launches Facebook Live Series to Take Your Side Hustle to the Next Level
In this talk, Oldford will cover:

  • Why you need to understand your personal unfair advantage -- and the importance of a compelling piece of core content that reveals what makes you stand apart.
  • How to use an email list to turn your organic visitors into subscribers and potential customers.
  • The three major mindset shifts you must address with your customers to get them to come back and grow your base.

Oldford will also address what side hustlers get wrong when doing lead generation, what we all should be doing and what sort of trends to keep our eyes on.

Tune in on July 18 at 1 p.m. ET for the Facebook Live.

This episode is the second in our new series "Tough Love Tuesday." For six weeks, our experts will focus on side hustlers, providing support, resources and actionable advice, all in real time.

Sign up here for alerts, and check out our side hustle topic page for more tips.

Andrea Huspeni

Founder of This Dog's Life

Andrea Huspeni is the former special projects director at Entrepreneur.com and the founder of This Dog's Life.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

'Wildly Inappropriate': Woman Says She Was Denied a Job Because She Didn't Wear Makeup During the Interview

Melissa Weaver was applying for a VP of HR job at a tech company via video.

Business News

From Tom Brady to Kevin O'Leary – See Who Lost Big in the Wake of the FTX Crypto Collapse

The crash exposed an $8 billion hole in FTX's accounts, leaving investors and customers scrambling to recoup their funds.

Business News

This Highly-Debated Piece of Cinematic History Just Sold For Over $700,000 at Auction

The wood panel from "Titanic" is often mistaken as a door. Either way, he couldn't have fit. (Sorry.)

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.