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Spilling The Beans

Does your coffee cup runneth over?

This story appears in the February 1996 issue of Entrepreneur. Subscribe »

Corporate downsizing, an unstable economy and an abundance of entrepreneurial spirit across the land have all been said to fuel the growth of small business in recent years. But perhaps there's another culprit: coffee.

According to a 1995 survey conducted by Cleveland-based banking company KeyCorp, entrepreneurs in business for five years or less drink more coffee than their peers who have been in business longer. In fact, the survey found that-gulp!-37 percent of those in business five years or less drink five or more cups each day. Only 29 percent of business owners operating 6 to 20 years, and 24 percent owning businesses 21 years or longer, drink that much of the brown brew.

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