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Getting good reception on the air

This story appears in the February 1996 issue of Entrepreneur. Subscribe »

What a difference a year makes. When QVC, the world's largest electronic retailer, embarked on its yearlong search for 1,000 of the best American-made products in January 1995, nobody knew exactly what to expect (see "On the Air," April 1995). But now that the 50-state tour has ended, the event has "exceeded all our expectations on every level," says Bill Lane, QVC's vice president for new markets.

Indeed, when it was all over, QVC's "Quest for America's Best-QVC's 50 in 50 Tour" (which began in Texas and wrapped up in Hawaii last December) gave more than 15,000 eager

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