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Finding Potential Clients

Homebased expert Kim T. Gordon answers our readers' questions: How can I locate prospective clients?

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This story appears in the July 2000 issue of HomeOfficeMag.com.

Question: Last October, I started my own business doing financial analysis of commercial real estate. I use different software programs to produce a value for commercial real estate. Until recently, clients seemed to just fall into my lap. I'm a member of my alma mater's real estate alumni club and have been sending out e-mails and faxes with information about my business. I've gotten some response from that but no work yet. I don't have enough money to advertise in trade journals, and because real estate is so behind the times, it doesn't really matter what I do on the Internet because few people will see it. I don't know how else to get in touch with potential clients.

Lisa

Chicago, Illinois

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