My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Pitching Investors

When Pitching Investors, Remember It's All About the Product

Rather than talking about the problem or the market, this investor would like to spend more time on the demo.
Guest Writer
President and CEO of Kauffman Fellows
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Investors are like anyone else, and no one really likes to feel like they are being sold to.

So you can understand where Social Capital Partner Ashley Carroll is coming from when she says she doesn’t necessarily like to feel like she is being pitched when speaking with entrepreneurs.

Lots of us in the investment world rely on PowerPoint, at times perhaps to the detriment of authentic connections and real work looking together at solving problems.

For Carroll, whose background is as a product leader at DocuSign and SurveyMonkey, the best way to focus on the solution to the problem identified by the entrepreneur is the product demo.


More from Entrepreneur

Terry's digital marketing expertise can help you with campaign planning, execution and optimization and best practices for content marketing.
In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur