Music

How these Record Labels are Redefining Music in India

One of the biggest problems that an artiste faces is finding a safe space to release his/her music
How these Record Labels are Redefining Music in India
Image credit: Shutterstock
Entrepreneur Staff
Senior Correspondent, Entrepreneur India
3 min read

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

There was a time when the only way you could make it as a singer in India is by entering the big bad world of Bollywood. But today, thanks to the rising tide of independent or indie music artistes in India, 'the times they are a-changin’.

One of the biggest problems that an artiste faces is finding a safe space to release his/her music. While getting a big Bollywood banner ups their game, it also often takes away the charm and freedom that comes along with the independent music scene.

For today's musicians, whose target audience is the millennial, who wants to listen to songs beyond the amplified base of Bollywood, there are record labels pushing their music out to the right group.

Entrepreneur India takes a look at the record labels in India that were set up to promote indie music.

Not so Pagal

"..Before I try to bleed, before my soul does sleep, I’m overwhelmed with you, my only find is you and all my time is you..."

For soulful lyrics like the one above from Prateek Kuhad to find a way into the crowd, he has Pagal Haina records to thank. Founded by Dhruv Singh, Pagal Haina aims to share music with the ones whose hearts beat for music. In addition to releasing their music, they also manage their artistes – from finding and scheduling their gigs to working on creating a brand for them.

Creating a Stupidly Great Line-Up

Indie music bands and fans wait for every September for the release of Stupid Ditties – a curated album from the small label ennui.Bomb. The label was started in 2004 by Rishu Singh, an ardent music lover. He is known to almost all in the indie music circuit and is also famous for being the man behind one of the biggest indie music shows in India – Control Alt Delete.

A Club and a Label

If you are in Mumbai or Pune, it is hard to miss Blue Frog Club which is a musician’s favourite. Most indie artistes in India have found their way to the stage of this club, with crowds swaying away to their music. But the company Blue Frog is beyond being just a club. From recording studios to a production house to a record label, they have it all!

The Bollywood-Indie Mashup

He was a part of India’s early indie bands (Pentagram) and then went on to be one of the biggest names of the Indian music industry but Vishal Dadlani still kept an eye on the indie scene. In 2015, he launched Vishal Likes That – a record label for indie music artistes. He was reported to handpick talent for the label and give them a platform to take their music to a whole new level.

Qill(a)ing It!

Founded by Madhav Shorey and Gaurav Malekar, Qilla Records focuses on techno sounds. Started in 2011, the duo aim to take Indian electronica to a global level. With a mixtape of global and Indian artistes and their growing popularity, this record label gives a platform to music producers. Futuristic music that will blow your mind away, is their genre.

More from Entrepreneur

Elizabeth's expertise can help you scale your business, build a personal brand and focus on being a value-driven CEO.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.