Do You Have the Financial Chops to Grow a Mission-Driven Business?
Starting and growing a business that is 100 percent all about profits and nothing else is becoming a thing of the past. Increasingly, entrepreneurs are founding companies that take social responsibility seriously. And doing so requires a different financial perspective—one that budgets for your social-good activities as well as everything else that drives profits.
Take it from popular baby clothing company 12|12. For every sale made, co-founders Amy Koenigsberger and Stacey Effman donate one to an organization that’s dedicated to providing children in need with the basic necessities. Additionally, they’re committed to shipping their products in eco-friendly packaging and materials to reduce their impact on the environment.
But this doesn’t come cheap, and certainly can’t come at the expense of profits. To learn how they balance the two, check out the short video above.
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