Trim The Cost Of Your Newsletter

Four easy ways to cut costs without losing quality

Looking to cut your newsletter costs? Here are a few tips:

  • Team up with another business that reaches out to similar prospects. Split the content-and the cost-of a single newsletter.
  • Run your rough design by your local post office. Sometimes, simple size changes can cut postage costs.
  • Get prices from at least three printers, and let them know you're soliciting multiple bids for the job. Competition can help you get a better price.
  • Offer an e-mail option. This allows you to save on postage and printing, but send it out only if customers ask. New laws are cracking down on unsolicited e-mail.