There are millions of random apps out there in App Store and Google Pay. There are also millions of products at shopping malls. The point is that a lot of supply doesn’t necessarily mean a good thing. Many companies create products just for the sake of creating and trying to commercialize. Most of those products fail and that happens pretty often.
Some Apps Barely get Thousand Downloads
The reason behind it is because those products are not designed to fit the actual needs of the potential customers. Regular IT companies publishing mobile apps on monthly basis usually dies quickly before even reaching 10,000 downloads, because those apps barely get a thousand downloads in the first place.
Are IT Companies Making Products Mindlessly?
The mentality of a regular IT company is to supply a lot without actually thinking of what you are trying to supply and does it actually make sense. Regardless of what your company is creating, there must be a certain criteria to be filled in the development process of the product.
Consider User Experience
User-experience is the number one thing to look at before launching any product. By designing a product accordingly to user-experience principles and laws, company can actually succeed greatly. So how does it work? In order to design the perfect UX, we have to look at the psychological patterns, which affect human mind in terms of decision-making. You want to make sure to keep your design minimalistic. You have to think like your user, and make the design communicable with your user. An important aspect in UX is emotional design, which is reflecting users’ personal values and needs, safety and time.
Why Apple IPhone Colours are Always Black, Grey, Gold?
Emotional design influences one’s exclusivity in the community and the level of attention and pleasure one can get from using the product. Additionally detailed elements like colour, shape and size can empower the design to reach the maximum joy. Did you know that most popular Apple’s iPhone colours are black, grey and gold because these colour associates with power, elegance and formality, and that’s how
Apple wants its users to feel.Companies always try to make the product look good in terms of modern design. When designing, you need to remember that a good looking UI doesn’t necessarily mean a good UX.
There are three big influencing theories and principles to follow when designing the perfect UX.
Galitz. Gestalt. Donald Normal
It is about keeping design elements organized and structured in a symmetric and predictable order. Gestalt principles groups design elements in a way that human mind can easily understand the design and its functionality without using the memory load of our brain.
Design is not just about the look, it’s also about what it makes us feel and what it helps us do. A design can tell a lot about an individual. Donald Norman’s three design principles — Visceral, Behavioral and Reflective — open up the secrets to human psychological behaviour, allowing designers to create addictive products in a way, which perfectly fits user’s need in terms of usage, visuals, and emotions.
Top UX Rules
Yet, knowing the theories doesn’t make your product the best. You still have to follow the top UX rules. Is your product digestible? How clear is your product in the eyes of your user? How easy is it to trust your products? Is there a certain similarity to other products that user may find appealing to try it out? And what is the ultimate value that your product provides to the user?
That’s not it.
How Useful is Your Product?
You still have to think of heuristics of user interface design. How useful is the product? How the design affects the usability in terms of simplicity? Does the design enable some sort of communication between product and the user? How does design help in error handling and error prevention? What is the workload required from the user in order to learn product’s fundamentals of usage?
Whether it’s a product or a service, business has to be user centric which means that everything we do has to be aligned accordingly to our customers’ needs.
In terms of product UX, customer should naturally feel the flow of product’s use and its functionality. There shouldn’t be any error, preventing to achieve the perfect performance of the product.
User experience is about creating a moment, which people follow with their instincts instead of their mind.
It all starts with the first prototype. Once it’s ready, usability tests should be conducted at usability labs with real people, who would be the potential customers.
After the test, it’s important to analyze every single error that user has encountered. New changes must be implemented to run new tests. The process should be repeated several times until product becomes fluent without any errors.
In the end of the day, it’s not about focusing on user experience to develop easy functionality and systematic, it’s more about developing the UX to capture the right emotions and feelings which create a lovely experience of using the product.