The One Thing Small-Business Owners Should Do to Safeguard Their Companies
Mark Kohler dispenses critical advice for small corporations and LLCs; learn how forming a board of directors/advisors can protect your assets and save you money on taxes. Then, the "Mentor to Mentors," David Corbin, teaches a master class on becoming a prosperous, healthy, illuminated and unencumbered entrepreneur.
- [00:00:00] Safeguard Your Small Corporation Today
- [00:05:40] Overlooked Tax Write-Offs: Travel Deductions
- [00:11:30] Don't Waste Energy Staying in Denial
- [00:18:21] Guilty of First Degree Brand Slaughter
- [00:25:50] How to Stimulate Positive Consumer Buzz
- [00:33:22] Be Healthy, Be Serious, Get Naked
Discover more about segments and guests below ...
[00:00:00] Safeguard Your Small Corporation Today
Do you run a C Corp, S Corp or LLC? If you don't have an advisory board, your assets could be at risk, Mark Kohler, CPA and attorney at law for Kyler Kohler Ostermiller & Sorensen and Kohler & Eyre CPAs, has a practical and simple tip to safeguard your small business.
[00:05:40] Overlooked Tax Write-Offs: Travel Deductions
Planning on taking an upcoming work vacation? Kohler sounds off on the power of the travel deduction, especially when coupled with advisory board meetings. From airfare and lodging, to meals and entertainment, find out what expenses you can write off on your next tax return.
[00:11:30] Don't Waste Energy Staying in Denial
If you only accentuate the positive and ignore the negative, your problems will multiply and resurface. President and chief illumination officer at Performance Technology Group and author of Illuminate: Harnessing the Positive Power of Negative Thinking, David Corbin, teaches us to examine issues using his "face it, follow it and fix it" model. Are you ready to tackle your issues head on?
[00:18:21] Guilty of First Degree Brand Slaughter
Are you killing your brand? When the actions and behaviors of your company are incongruous with its essential ideals, you've committed the heinous crime of "brand slaughter." It's important to take inventory of how your business is interfacing with employees, customers and clients to ensure core values are upheld. Corbin, author of Preventing BrandSlaughter: How to Preserve, Support, and Grow Your Brand Asset Value, shares two cautionary tales of prominent businesses who failed to uphold brand integrity and faced consumer backlash.
[00:25:50] How to Stimulate Positive Consumer Buzz
Word-of-mouth advertising is a potent way to engage consumers and generate serious earning potential, but how do you turn a customer into a brand evangelist? Corbin, author of Psyched on Service: Building a Total Service Mentality, breaks down his top four principles to rise above the competition and better serve the needs of your clientele.
[00:33:22] Be Healthy, Be Serious, Get Naked
"I believe business today is at a break point with all of the characteristics of a breakdown, but all of the opportunities of a breakthrough." Corbin calls for 20 million new entrepreneurial jobs by 2020 to spare the U.S. economy from collapse. Corbin delivers a pep talk to the next wave of business leaders, asking them to "get naked" and honestly evaluate their skills, improve their physical and mental health, and get to work. Discover the motivation you need to start your entrepreneurial journey.
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