Mark Your Calendar

Happy anniversary to you.
1 min read

This story appears in the May 1998 issue of Entrepreneur. Subscribe »

The funny thing about business anniversaries is just how often they're forgotten-or simply overlooked. "[Businesses] don't even think of it most of the time," says Michael Sodano, president of Eventure Inc., a Verona, New Jersey, corporate com-munications production company.

That's too bad, because even the youngest, most cash-strapped business can-and should-commemorate the special occasion somehow. "It's just a matter of thinking of what you can do to address the constituencies you want to reach," says So-dano.

By "constituencies," So-dano is referring to customers and employees alike-as well as the local community. Says Sodano, "Any [strategy] that gives your clients an additional reason to see you is a good approach."

So throw a company party. Offer discount coupons. Donate money to a local civic group. Do whatever you want to celebrate what's well worth celebrating: your business's longevity.

Contact Sources

Eventure Inc., (973) 857-7240, msodano@eventureinc.com

loading...
More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur