My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Mark Your Calendar

Happy anniversary to you.
1 min read

This story appears in the May 1998 issue of Entrepreneur. Subscribe »

The funny thing about business anniversaries is just how often they're forgotten-or simply overlooked. "[Businesses] don't even think of it most of the time," says Michael Sodano, president of Eventure Inc., a Verona, New Jersey, corporate com-munications production company.

That's too bad, because even the youngest, most cash-strapped business can-and should-commemorate the special occasion somehow. "It's just a matter of thinking of what you can do to address the constituencies you want to reach," says So-dano.

By "constituencies," So-dano is referring to customers and employees alike-as well as the local community. Says Sodano, "Any [strategy] that gives your clients an additional reason to see you is a good approach."

So throw a company party. Offer discount coupons. Donate money to a local civic group. Do whatever you want to celebrate what's well worth celebrating: your business's longevity.

Contact Sources

Eventure Inc., (973) 857-7240, msodano@eventureinc.com

More from Entrepreneur

Dustin's experience and expertise can help you monetize your message, build a marketing strategy and connect with influencers.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur