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SOHO Summit Shines Spotlight on Homebased Business Owners

Last month, corporate America met at the SOHO Summit to discuss a lucrative marketing opportunity: you. Find out if they're getting any closer to understanding your consumer needs.

This story appears in the July 2000 issue of HomeOfficeMag.com.

Corporate America, take note: Some of you just don't get the SOHO experience.

Today's SOHO workers strive to be professional corporate citizens, using technology and tools that mimic those they once used in the corporate tower. Heed their words: Your product offerings and customer support often don't deliver the human contact, expertise and speed needed to help homebased business owners who are overwhelmed, understaffed and generally stretched way too thin.

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