Promoted Content

Be Genuine and Passionate: The Importance of Engaging Customers

Simply selling is no longer enough. Personal relationships and providing seamless service is a powerful way to keep customers coming back.

Every business owner wants to sell more. But that’s not always the result of pounding the pavement or cold calling like crazy, talking up the benefits of your product or service. Increasingly, the recipe for success is creating an experience that customers love.

If you ask Jim Shay, president of luxury men’s clothing and lifestyle brand ISAIA, the key to is to create an experience for consumers that draws them to your brand and keeps them coming back. From the design of your product, to the look and feel of your stores and websites and beyond, it’s about having a genuine style and experience that speaks to your customers, as well as your staff.

“It almost becomes where your brand is an adjective to a behavior,” Shay says in the short video above.
 

Brought to you by Spark® Cash from Capital One®. With Spark® Cash, earn unlimited 2% cash back on all your purchases. That’s cash that you can reinvest into your business. Learn more at https://www.capitalone.com/small-business/credit-cards/cash-back/.

More from Entrepreneur

Elizabeth's expertise can help you scale your business, build a personal brand and focus on being a value-driven CEO.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.