You Eating OK?
Profile of a company that creates care packages to send to relatives, friends and business associates
Remember the little thrill you felt when you were away at camp and a care package arrived from home? Three guys from Fairfield, Connecticut-once very enthusiastic care- recipients themselves-believe that everyone can use a care package now and then, no matter how grown-up you are. They took the old-fashioned idea of sending a little TLC in a box and mixed it with 21st century technology, and-voilà!-out came a business called carepackages.com LLC.
Launched in October 1999, the site allows customers either to choose from more than 100 ready-made packages that can be sent directly to friends and relatives, or to create their own custom packages from 500 available products. The selections, ranging from $10 to $40, include seasonal care packages, such as the Scare Package for Halloween, brimming with a variety of brand-name candy and a box that doubles as a jack-o-lantern. For the collegian, there's The Examinator, a study survival kit crammed with coffee, Ramen noodles and Visine, which any kid would give his right arm for during finals week. And the list goes on.
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!