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Chic Streak

Multimedia company teaches women about financial planning and investment

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This story appears in the August 2000 issue of Business Start-Ups magazine.

Smart, young, wealthy, attractive- a CEO by her mid-20s. Liz Davidson seemed to have everything. But the co-founder of Davidson Andrade, a San Francisco-based hedge fund for millionaires like herself, walked away from the business in mid-1999 to launch Financial Finesse Inc., a multimedia company devoted to teaching women about financial planning and investment.

Acutely aware that women need advice on how to plan for a secure future, Davidson, who has an MBA from the University of California, Los Angeles, along with a friend who is a financial planner, offered a seminar on money management, including consultations with certified financial planners. The event was so quickly sold out that Davidson offered another, amazed by the variety of women who attended. "We would have the owners of companies and women who worked in the finance industry," Davidson says. "You can have an MBA and not know anything about personal finance. They don't teach you that in school."

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