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3-2-1 Contact

Evaluating the best ways to stay in touch with your customers, staff and vendors

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This story appears in the August 2000 issue of Business Start-Ups magazine.

The phone rings off the hook all day long in A. Blake Christensen's office. If it weren't for e-mail, says the 35-year-old CEO of ShowBizKid.com Inc., a Newport Beach, California, start-up networking resource for the entertainment industry, he'd miss out on corresponding with many of his existing clients and sending internal memos. "E-mail is easy, direct and fast when you're stretched thin for time," he says. "I can communicate with clients and partners anywhere in the world."

Well, why not? We're all wired to the Web 24/7. Just one mouse click, and e-mails are zapped to an entire customer or prospect list. Sounds like the perfect productivity tool, too, for getting out the word when you're dealing with vendors and employees.

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