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Show 'Em What You Got

10 tips for getting the most out of exhibiting at a trade show

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This story appears in the August 2000 issue of Business Start-Ups magazine.

Looking for a cost-effective way to introduce yourself to new markets? Exhibiting at a trade show is a great option to consider. Don't despair if you're new to the world of trade shows; we've got 10 quick tips that'll keep your business from taking a dive on the big day.

1. Remember the details. These, along with the paperwork, are a challenge for new exhibitors, says Sheryl Sookman, a principal at The MeetingConnection.

Casey Seidenberg, director of promotions and events for Guru.com, agrees: "There are many forms and papers to weed through to get to the bottom of what's allowed and what has to be done in order to receive approvals."

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