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Ode To Creativity

Need visibility for your product or service? Here are a few high-impact strategies.

This story appears in the August 2000 issue of Business Start-Ups magazine.

In the absence of deep pockets, we entrepreneurs must be extraordinarily innovative in order to get attention for our products and services. Particularly when you're starting out, it's important to pick a few high-impact avenues for generating positive buzz. The key is to pick a manageable amount of tactics, those that you can financially support on an ongoing basis. Know your strengths, and capitalize on what you excel at. Need inspiration? Consider these tactics:

1. Vault.com was started in 1996 by Mark Oldman, 31, Samer Hamadeh, 31, and H.S. Hamadeh, 29. The New York City company's mission is to help professionals advance their careers through "insider" career information, online networking, online courses and job listings.

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