Speaking Out About Your Business

The person at the podium attracts the most attention. Why isn't it you—and your business?
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Public speaking is a powerful tool. You know that, and you've prepared yourself for it. So how do you get the gig? If you're the CEO of a large, multinational company, you may have an agent or public relations department to book high-profile engagements, but if you're in charge of a smaller enterprise or new to public speaking, here are some steps to take to make yourself the main attraction.

  • Start small. By beginning with small engagements, you'll be able to polish your skills in a low-risk environment. Check your newspaper for groups that may be looking for speakers for their monthly meetings.
  • Do your homework. If there's a particular industry you'd like to target, check with trade associations of clients in that industry to find out which events are the most important.
  • Plan ahead. Call event organizers to find out the best time to submit your credentials. They may book events as far as a year in advance.
  • Find help. If you belong to any professional organizations, check to see if they promote speakers from their membership.
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