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Party Politics

Your dotcom launch party doesn't have to cost you all that hard-won venture capital. If you're gonna do it, do it right. We show you how.

This story appears in the August 2000 issue of Business Start-Ups magazine.

Beautiful people, bright lights, free-flowing drinks, glitzy performers-the latest Hollywood premiere? Not exactly. At least something seems different, as evidenced by the big screen above the crowds, where you might expect to see Julia Roberts, Gwyneth Paltrow or the latest Santana video. Instead, it glows with a different kind of debutant, the newest Web star wannabe hoping to stake its place on the dotcom landscape.

Welcome to the Internet launch party, a phenomenon that has fast become modus operandi for venture-capital-infused Web start-ups from coast to coast. It's an event where left brain meets right, as conservative engineer types in company logo shirts and investors in pin stripes hobnob with flamboyant artists in sequins and pearls. All are gathered here with one goal in mind: to put this start-up on the radar screen and transform a simple URL into the "it" site of the year.

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