Social Media

How The Dynamics of Social Media Platforms are Changing

It has changed from the initial informative to an interactive platform
How The Dynamics of Social Media Platforms are Changing
Image credit: scyther5 / Shutterstock.com
CEO & Co-Founder, Roposo, a social media platform.
4 min read
Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Do you know the common point between Kobe Bryant’s retirement announcement, CBS’s revival plan for Star Trek and the recent announcements from the White House and President Donald Trump’s office? All of them were not made on conventional news or sports networks but on various social media platforms.

Facebook recently shut down tens of thousands of accounts ahead of last weekend’s election in Germany in an effort to deflate concerns that Facebook might create ideological ‘bubbles’, showing the immense potential social platforms have acquired over the years.

The exponential use of social media in our daily lives and its changing dynamics since its inception from an informative to an interactive, engaging and entertainment providing destination has been meteoric.

Shaping the Way People Consume Information

Social media has shaped the way people consume information, and it has been an extremely enabling tool for people to move from being only consumers of information and entertainment to users who express their opinions, share feedback and even create content! The world over, consumers are realizing that everything — from their bathroom antics to their mimicry talents that were earlier just reserved as a side-show during family gatherings — has the potential to find viewership over the internet.

Opposing Sides of Digital Spectrum

Internet users, especially millennials are now looking at two completely opposing sides of the digital spectrum — they are either consuming content from topic-specific sites, such as food or travel dedicated platforms or consuming massively from all-in-one aggregator platforms. While domain- specific entertainment channels often enjoy a small but dedicated user base, the all-in-one entertainment destinations enjoy a huge following as they are the go-to platforms for everyone to consume whatever they like in digestible nuggets, just by scrolling up and down.

Internet as the Repository of Information  

With over 420 million mobile Internet users in our country, the internet is slowly and gradually bringing power to everyone’s hands. Along with it, social media has elevated from the plane of just sharing the most basic communication to ultimately becoming the repository of all kinds of information that users across the world want to share.

The proliferation of smartphones has contributed to the rise of this phenomenon as users through their devices can now access content from all over the world.

Revolution through Social Media

In 2010, a whole section of the world opened up to the idea of democracy, a revolution brought solely due to the power of social media. This had to be one of the best examples of how the virtual world and real world are so well-linked to each other and how much they actually get affected by each other. By 2021, the internet users in India are set to double.With that in mind, the need for more platforms that connect people far away from each other to bring out the necessary change required becomes apparent.

Chat Forums as Strongest Research Development Platforms    

Chat forums and consumer groups on social media platforms are emerging as the strongest Research & Development platforms as well as customer feedback generation sources. In fact, these groups also contribute in generating awareness among consumers regarding technologies, alternate products, offers and pricing to create an empowered body of consumers that can demand better quality of product and service.

While there is a dire need to work on the security of every individual using the internet, many precautions have already been taken by a majority of socialmedia platforms. The experience-oriented nature of the millennial social media user has transformed every domain from entertainment to retail, and is gearing towards making a complete transformation into to a comprehensive and unparalleled virtual experience.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.