📺 Stream EntrepreneurTV for Free 📺

20 Tips to Organically Market Your Brand on Instagram (Infographic) The world's biggest brands are marketing with Instagram, and you can, too.

By Emily Conklin

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Alexandra Iakovleva | Getty Images

Instagram has proven to be the marketing platform of the future, catapulting many brands to new heights with millions of followers scrolling every day. Since the social media app allows companies to promote their brand without buying expensive and often ineffective ads, marketing is not only cheaper but feels more organic to consumers -- but only when done right.

Related: 10 Instagram Accounts Every Entrepreneur Should Follow

To market yourself or your brand on Instagram, there are many ways to get huge followings and user engagement without buying followers. Harnessing the platform's digital tools, from hashtags to filters, develops a brand aesthetic and drives increased traffic to your profile. Instagram also boosts your brand's visibility with tools to seamlessly share via other social media sites and interact directly with consumers through likes and comments.

For more effective tips and tricks to market your brand best on this explosive platform, check out the infographic from Market Inspector below.

Emily Conklin

Reporting Intern

Emily Conklin is a reporting intern at Entrepreneur.com. She is currently a sophomore at New York University pursuing a double major in journalism and urban design & architecture studies. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

Most People Have No Business Starting a Business. Here's What to Consider Before You Become an Entrepreneur

You need to find the right business opportunity at the right time and take the right steps to beat the odds.

Leadership

AI vs. Humanity — Why Humans Will Always Win in Content Creation

With the proliferation and integration of AI across organizations and business units, PR and marketing professionals may be tempted to lean into this new technology more than recommended.

Growing a Business

Who You Hire Matters — Here's How to Form a Team That's Built to Last

Among the many challenges related to managing a small business, hiring a quality team of employees is one of the most important. Check out this list of tips and best practices to find the best people for your business.

Leadership

This Leadership Technique is the Secret to Optimal Team Performance

Through my experience in business, I've found one particular leadership technique that works better than others.

Management

7 Ways You Can Use AI to 10x Your Leadership Skills

While technology can boost individual efficiency and effectiveness, it's essential to balance their use with human intuition and creativity to avoid losing personal connection and to optimize workplace satisfaction.

Business News

Passengers Are Now Entitled to a Full Cash Refund for Canceled Flights, 'Significant' Delays

The U.S. Department of Transportation announced new rules for commercial passengers on Wednesday.