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Mr. Fix-It

The man to call when your business's finances are more fixer-upper than fantastic

This story appears in the August 2000 issue of Entrepreneur. Subscribe »

When Marc Kramer was first asked to revive a small, troubled Internet company, he couldn't find any book to guide him. Three other saved companies later, he decided to write a handbook about what he learned in the process: Streetwise Small Business Turnaround: Revitalize Your Struggling or Stagnant Enterprise (Adams Media). Now president of Kramer Communications in Downingtown, Pennsylvania, he offers these hard-won lessons:

What's the hardest part of reviving a business?

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