📺 Stream EntrepreneurTV for Free 📺

Avoid These 5 Early Mistakes I Made as an Entrepreneur Learn from my mistakes and save yourself unnecessary hardship.

By Jonathan Long

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Sidekick | Getty Images

We all make mistakes -- it's part of life, especially when it comes to entrepreneurship. This game is far from a cakewalk.

Mistakes can end up costing you time and money, while also causing you to miss out on opportunities. I've made plenty of mistakes in the early days of my entrepreneurial journey. Here are five early mistakes I made -- don't make the same ones.

Related: How 5 Entrepreneurs With Household Names Turned Failing Businesses Into Successes

1. I didn't value my time.

This is a common mistake many entrepreneurs make, and I chalk it up to excitement -- you want to talk to everyone that shows interest in what you are doing. The trouble though, is that when you give away your time for free, you are pulling it away from your business.

When I started my marketing agency and we were a service provider, I would speak to every business owner that inquired about what we offered. There were no qualification steps in place to ensure the potential customer had the budget to hire an agency. Over time, we implemented qualifying questions into our lead forms. Throughout the years, my company has evolved into a consulting agency and I now charge for my time.

2. I didn't think long-term.

When I first started, I was so focused on the "now" that I failed to think long-term. My agency offered every digital marketing service under the sun -- from SEO and social media management to website design and pay-per-click management.

It would have been wiser to specialize in just a few services and focus on growing them, which we eventually did. Over the years, we limited our offerings, eventually eliminating all services and becoming an online marketing consulting agency. Try to look ahead three to five years when making decisions -- it's something I wish I did from the beginning.

Related: Do These 50 Things Regularly and You'll Become a Better Entrepreneur

3. I did everything myself.

I thought I was unstoppable -- working 18 hour days and living on Red Bull washed down with pre-workout supplements for non-stop energy. Instead of helping my business, I was burning myself out and living an unhealthy lifestyle.

The sooner you can come to terms with the fact that you can't do it all and learn to delegate tasks, the better off you will be. I put people in place that were exceptionally good at what they did, and assigned them to handle applicable tasks, which cleared my plate. This allowed me to not only better allocate my time to work on the business, but to create a healthy work-life balance as well.

4. I wasn't active on my personal social media accounts.

I knew the importance of social media from day one, but I focused on building and engaging through accounts for the company. I completely ignored my own personal profiles, which was a huge mistake. Today, all of my social media energy is focused on my personal accounts, with the majority of my focus on Instagram, Twitter and Facebook.

You can have social profiles for your brand, but you can't neglect your personal social media. Personal branding is so important today, and social media is a huge component of that -- most consumers would rather interact with a person, rather than a faceless company account.

Related: 8 Hugely Successful People Who Didn't Graduate College

5. I didn't develop industry relationships in the beginning.

When I first launched my marketing agency, I thought of the competition as enemies. I wanted to crush everyone. I would get emails from founders at other agencies wanting to network and discuss strategies. Selfishly (and foolishly), I deleted every single one.

Over the years, some of the most beneficial relationships I built were with other industry professionals, and today, some of my close friends work in the industry. There is so much to gain from networking and bouncing ideas back and forth -- take the time to network in person at conferences or at the very least, join industry related Facebook groups.
Jonathan Long

Founder, Uber Brands

Jonathan Long is the founder of Uber Brands, a brand-development agency focusing on ecommerce.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Franchise

Franchising Is Not For Everyone. Explore These Lucrative Alternatives to Expand Your Business.

Not every business can be franchised, nor should it. While franchising can be the right growth vehicle for someone with an established brand and proven concept that's ripe for growth, there are other options available for business owners.

Side Hustle

Her 'Crude Prototype' and $50 Craigslist Purchase Launched a Side Hustle That Hit $1 Million in Sales — Now the Business Generates Up to $20 Million a Year

Elle Rowley experienced a "surge of creative inspiration" after she had her first baby in 2009 — and it wasn't long before she landed on a great idea.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Passengers Are Now Entitled to a Full Cash Refund for Canceled Flights, 'Significant' Delays

The U.S. Department of Transportation announced new rules for commercial passengers on Wednesday.

Leadership

There Are 4 Types of Managers. Take This Quiz to Find Out Which You Are, and If You're In the Right Line of Work.

Knowing your leadership style, and whether it suits the work you're doing and the team you have, is the first step in living up to your leadership potential.