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A Cut Above

How can I target a Web site to a low-tech audience?

This story appears in the August 2000 issue of Entrepreneur. Subscribe »

Question: I would like to start a Web site where hairstylists display pictures of their work for the public to view prior to an appointment. I would run the Web site as a magazine with articles, giveaways and freebies. How can I attract stylists to participate in this concept?

Answer: We like your idea, though your domain name seems more oriented to something stylists, not the public, might recognize. So unless you've already started serious marketing, consider using a name that's more apt to get instant recognition from the public; you'll have a better chance of being remembered and gaining valuable word-of-mouth for your Web site. We checked and were surprised to find that, with the exception of hairdos.com, many names in this genre are available, like newhairdos.com or hairdosforyou.com. An advantage of putting up a site in a low-tech field is you're more apt to find good domain names that are still available.

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