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Love Story

I want to make money doing what I'm passionate about.

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This story appears in the August 2000 issue of Entrepreneur. Subscribe »

Q: I've heard people say, "Do what you love." That can be discouraging if you don't know what you'd love to do. How does someone like me proceed?

A: We understand there's more to the choices people make than doing what they love. In fact, a recent study by Roper Starch Worldwide found that 29 percent of American adults choose work that pays well even if they hate the work. Personally, we learned from interviewing hundreds of people while writing Finding Your Perfect Work (Tarcher/Putnam) that many don't choose a business based on work they love. We've determined four productive "paths" people take: building on a passion; following a sense of mission, which often grows out of a desire to right a wrong; drawing on a talent; and capitalizing on an asset, such as equipment or contacts.

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