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Hungry For More

Tell people where to eat and how to get there.

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This story appears in the August 2000 issue of Entrepreneur. Subscribe »

Unless you've been living under a rock, you may have noticed Americans love to eat out. If you smell opportunity every time you pass a restaurant, consider a business in the restaurant aftermarket industry. Here are three ideas to chew on:

1. Interactive restaurant Web site

Paul Lightfoot, 30, appears to have concocted the perfect blend of technology and his passion for restaurants. In 1998, he and co-founder Bob Thomas, 30, came up with the idea for foodline.com as a way to leverage the Internet to make the interaction between restaurants and their customers more efficient. To the consumer, foodline.com is an online restaurant guide where you can make reservations, but it also provides technology solutions to restaurants by giving them Web-based marketing tools and consumer data.

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